hotels
Best Practices for Managing Hotel Distribution Costs
Distribution costs have been steadily rising over the past several years, driven by the increasing market share of online travel agencies (OTAs). NB: This is an article from Rainmaker In […]
Bridging The Chasm Between Hotel Sales And Marketing
Achieving group and meetings revenue targets can make or break your property’s annual performance. But most hotel group sales departments lack consistent, effective marketing support and are forced to generate […]
7 Sure Fire Tactics To Boost Your Emails Click Through Rate
Are your email campaigns’ click-through-rates underwhelming? If so, it’s time for a rethink. NB: This is an article from eTourism Here are 7 simple but powerfully effective methods to improve […]
3 Steps to Navigating the Challenge of Hotel Rate Parity
As a distribution manager, does rate parity fall into your “very hard to deal with” basket? If it does, you’re not alone. NB: This is an article from OTA Insight […]
4 Ways to Turn Negative Hotel Reviews into Positive Opportunities
Сuѕtоmеr rеvіеwѕ аrе а dоublе еdgеd ѕwоrd fоr аnу rерutаblе hоtеl еѕtаblіѕhmеnt, уеt mоrе аnd mоrе hоtеlіеrѕ аrе еnсоurаgіng thеіr guеѕtѕ tо vоісе thеіr оріnіоnѕ оnlіnе. Whу іѕ thаt? NB: […]
Being Flexible with your Rate Management: Cozy Up To The BAR
By focusing a revenue management strategy around Best Available Rate (BAR), hoteliers are successfully pushing the average rate charged per room by more accurately leveraging the all-powerful supply vs. demand […]
Will Opaque Be Your Best Friend In Low Season?
With the dawn of the upcoming low season in some destinations across Central Europe, hoteliers and their revenue managers are looking for ways to capture more demand and fill their […]
Your Hotel Marketing Manager’s Wish List for 2019
It’s hard to believe, but the holidays are almost upon us. While that might mean it is time to think about gifts and holiday meals, fall also starts the planning […]
Getting Started With Paid Advertising: A Property Owner’s Guide
Improving your online presence can take time. But it doesn’t have to. In this post, we look at how paid advertising strategies like PPC, display advertising and paid social media […]
Evolution of a Hotel CRS: Now a Dynamic eCommerce Platform
The central reservation system (CRS) that hotels know today dates back to the 1950s, following a chance encounter between the CEO of American Airlines and a senior IBM sales representative. […]
