hotels
Costly Facebook Advertising Mistakes That Travel Brands Should Avoid
Advertisers are obsessed with Facebook and with good reason. The growth in ad dollars flowing into the platform is still accelerating reaching nearly $33 billion in 2018. NB: This is […]
Airbnb and the Hotel Industry: Past, Present and Future
For a long time, the hotel industry did not consider Airbnb a threat. Both the industry and Airbnb claimed they were serving different markets and had different underlying business models. […]
Rate Shoppers And Related Tools: Valuable Not Only For Revenue Managers
Is your hotel’s internal culture centred on collaboration? NB: This is an article from OTA Insight With hotels competing more vigorously than ever – not just with nearby hotels but […]
Three Ways Hoteliers Are Kicking Silos of Technology for Good
Stop me if you’ve heard this before: In the age of OTAs and industry disruption, effectively managing a complex channel and distribution strategy is critical to a hotelier’s bottom line. […]
7 Important Truths About Guest Messaging in Hospitality
The adoption of guest messaging in the hospitality industry is no longer a matter of if, but when. In an industry built on providing great guest experiences, it’s only logical […]
What’s Haunting Hotel Marketers This Halloween?
Continuing our annual Halloween tradition, we’ve asked hotel marketers nationwide, across all chain scales and property sizes, what they’re most spooked about right now. NB: This is an article from […]
The End of Hotel Metasearch As We Know It
Price comparison engines, better known as metasearch engines or simply metasearch, have been around since 1995. Remember websites like BargainFinder, NetBot and Nextag? NB: This is an article from hebs […]
Identifying the Prospective Role of the PMS
Some hotel chains envision the Property Management Systems (PMS) to focus on its core functionalities (e.g., checkin/out and main operations), using open APIs for connectivity, while others encourage a high […]
6 Ways to Grow Bookings Using Word-of-Mouth
If a guest has a good experience at your property, they’ll tell a friend or family. Chances are these people might want to check you out themselves. NB: This is […]
My Top 5 Revenue Predictions for 2019
As we settle in to the final quarter of 2018 and with 2019 budgets signed off and firmly behind us (hopefully!) what can we expect in 2019. NB: This is […]
