hotels
How AccorHotels is Giving Revenue Management a Bottom Up Boost
A cultural shift at Accor, which is taking focused, cross-functional approach to revenue management at the individual property level, is a lesson for all. Who wants sub-optimal revenue management? Certainly […]
Chatbot or Not? How AI Can Help And Hinder Customer Service
Bots are becoming an increasingly popular way for businesses to interact with their customers at scale. But do they actually improve the customer experience? NB: This is an article from […]
How To Use Funnels To Improve Your Facebook Advertising Strategy
Go ahead and raise your hand if you’ve ever felt personally victimized by Facebook Ads Manager. Okay, put your hand down, people are staring and now you’re just alone at […]
Keeping Up With The New TripAdvisor
The travel world is abuzz with speculation about TripAdvisor. The review giant announced in September that big change was coming to the platform in the form of a travel feed […]
10 Ways to Bring in More Direct Hotel Bookings in 2019
In 2019, three key trends will have an increased impact on your ability to drive direct hotel bookings: the travelers’ shift to mobile, direct bookings facilitated through metasearch, and the […]
How to Manage and Combat Hotel Cancellations
Cancellations are every hoteliers inevitable worst enemy. Even if you manage to recapture some of your lost bookings close to stay dates, they will still cost you. NB: This is […]
Are You Putting Enough Effort Into Your B&B’s Instagram Account?
On the surface, Facebook and Instagram seem very similar. They are casual social media sites where friends connect with one another to stay informed and catch up on their daily […]
Top Facebook, Google and YouTube Updates You Can’t Miss
In case you missed it, here are some key updates from the big guns – Google, Facebook and YouTube – and emerging trends that you should care about. Some of […]
Take Advantage of New Trivago Filters to Boost Direct Sales
With a view to refining comparisons between different channels, trivago has introduced a series of filters that help the user easily identify the deals and the channels that meet all their requirements. […]
The Big Creep: Limited-Service Hotels & Rising ADR
We’re all supposed to have a budget, no doubt. But it isn’t always easy. Living expenses aside, there’s Netflix and Spotify and Audible and Hulu and Strava and so on […]
