hotels

When you speak with marketing and distribution executives these days, everyone seems obsessed with increasing direct bookings and reducing the costs of customer acquisition. Yet when the phone rings in […]

Revenue Managers rule the world, right? Of course … But now and then, I see Revenue Managers who haven’t had the training or mentoring needed and due to no fault of their own, get it wrong.

Even though each social media platform is unique in a number of ways, there are a lot of similarities they all share, too. NB: This is an article from Lodging […]

Rate parity is one of those hot topics in the accommodations industry, and it’s essential that you understand how rate parity can impact your B&B business. NB: This is an […]

A cultural shift at Accor, which is taking focused, cross-functional approach to revenue management at the individual property level, is a lesson for all. Who wants sub-optimal revenue management? Certainly […]

Bots are becoming an increasingly popular way for businesses to interact with their customers at scale. But do they actually improve the customer experience? NB: This is an article from […]

Go ahead and raise your hand if you’ve ever felt personally victimized by Facebook Ads Manager. Okay, put your hand down, people are staring and now you’re just alone at […]

The travel world is abuzz with speculation about TripAdvisor. The review giant announced in September that big change was coming to the platform in the form of a travel feed […]

In 2019, three key trends will have an increased impact on your ability to drive direct hotel bookings: the travelers’ shift to mobile, direct bookings facilitated through metasearch, and the […]

Cancellations are every hoteliers inevitable worst enemy. Even if you manage to recapture some of your lost bookings close to stay dates, they will still cost you. NB: This is […]