hotels

It’s hard to know where we’re at in the cycle of hype for predictive analytics in business travel. There’s enough breathless excitement surrounding the concept, though, that people are getting […]

The hospitality industry never sleeps and social media doesn’t, either. NB: This is an article from Lodging Interactive This week we discuss new changes to Facebook groups, expanded Promoted Pin […]

When Marie Kondo first published “The Life-Changing Magic of Tidying Up” in 2011, best practices for website content were almost entirely different. Eight years ago, applying Kondo’s KonMari method to […]

Your marketing efforts have worked! A traveler has found your property’s website via your Blog, SEO or PPC efforts. Maybe they subscribed to your email list via Conversion Optimization or […]

Thanks to the increasing complexities of today’s hospitality market where disruptors seemingly turn up out of nowhere and operators consolidate at a fast rate – it is easy to understand […]

Recent developments in legislation throughout the world have made rate parity an important topic in the hospitality industry. NB: This is an article from Trivago But despite its frequent appearance […]

In the digital marketing landscape there are many different options to ensure your hotel website is visible to potential guests. When marketing your website through search engines you can attract […]

Hotels, retailers and most businesses spend considerable marketing dollars on branding, PR, social media and advertising to drive traffic to their websites. NB: This is an article from Milestone Of […]

We’ve all experienced it before. Inboxes flooded with excessive amounts of annoying emails, no doubt blasted to every guest who has ever stepped foot in the door or innocently provided […]

Google has been gradually taking away website traffic for many industries over the years by moving more information and functionality directly within the search engine, allowing searchers to find what […]