hotels
How Google’s Hotel Search Site Could Undermine OTAs
Under the innocuous title “There’s still time to plan your perfect spring break trip,” Google’s Richard Holden published an article late last week that showcased a range of new features […]
Improve Website Speed with Google’s Page Speed Insights Update
Google loves making changes to its search algorithm and associated tools. And in November of 2018, Google’s latest speed update affected the PageSpeed Insights tool. The victims – slow websites. […]
Integrate Your Email Marketing and SEO Efforts
When thinking about how to combine different strategies, marketers don’t really consider SEO and email marketing in the same sentence. Emails, after all, do not directly impact SEO ranking, right? […]
Hotel Digital Marketing Flywheel: A New Way of Cyclical Thinking
The “Old” Sales Funnel NB: This is an article from Cogwheel Marketing In every sales and marketing class, since the beginning of time, they show you a diagram of a […]
How to Win Bookings and Revenue with a GDS
If your hotel is struggling to attract enough attention from travellers, or you aren’t attracting the market that you want to, it’s worthwhile to gain assistance from a global distribution […]
Online Hotel Distribution 2.0 Is Like Motorcycle Racing
Win Some Battles, Lose Some Others, Play to Win NB: this is an article from Silvia Cantarella of Revenue Acrobats I had the privilege and pleasure of attending and lecturing […]
20 Must Know SEO Marketing Tips for Hotels
No matter where you’re located or who you’re trying to reach, a solid SEO strategy is a must for every hotel hoping to sell out rooms and venues. It might […]
How to Diagnose Traffic Drop on Your Hotel Website
Last month, we launched a post to help hotels diagnose traffic drops on their websites. We looked at how to pinpoint a drop in a traffic, isolate the channel(s) where […]
Hotel F&B: Unleash the Revenue Potential of Locals
From rooftop bars and pools to hotspot restaurants and swanky lounges, today’s hotel F&B experience looks nothing like yesterday’s. Modern travelers look for properties with amenities, including F&B, and hotel […]
What Happened to Brand Loyalty? Technology Will Bring it Back
To reach and engage customers in 2019, companies need to deeply understand what today’s consumers value most to appeal to their personal needs. This is especially true in travel – […]
