hotels

The Superbowl provides an excellent opportunity for hotels and restaurants to develop themed marketing ideas to drive revenue

The Super Revenue Management Challenge of the Super Bowl

“Good Luck Getting Rooms for Super Bowl LIII.” Headlines like this appeared in the Super Bowl Host city as early as last summer. NB: This is an article from Revenue […]

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US Hotels Secure a Third Consecutive Year of Profit Growth

Good news: U.S. hotels continue to make money. Year-over-year GOPPAR growth of 1.5 percent in December contributed to a 3.4-percent annual increase in profit for hotels in the U.S., according […]

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Crucial KPIs for Success: Game-Changers for 2019 and Beyond

Hoteliers the world over predict another year of solid demand and increased occupancy. Despite moderate growth in supply, the industry appears to be in rude health. But it remains a […]

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Quick Guide to Gaining More Email Subscribers at Your Hotel

Growing your hotel’s email list can be difficult. While cultivating quality subscribers over a disengaged mass quantity should still be a priority, you may be missing opportunities to grow your […]

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5 Ways Hotels Can Drive Revenue in 2019

As a hotelier, you focus on getting more bookings, increasing occupancy, and selling rooms at competitive rates to drive revenue for your property. NB: This is an article from Hotelogix […]

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Don’t Let the WhatsApp API Delay You from Implementing Guest Messaging

For the time being, WhatsApp is limiting the rollout of its business API to select brands. Some hoteliers are using this an excuse to delay the implementation of guest messaging, […]

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Metasearch Isn’t Dead; You’re Just Doing it Wrong

Let’s be clear: hotel metasearch isn’t your average digital marketing outlet. A property’s price listing competes against a multitude of online travel agents (OTAs) and wholesalers*. Compared to other channels, […]

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4 Quick Ways to Boost Your Hotel’s Checkout Conversion Rates

Ever since online travel agencies took off, direct conversion rates in hospitality have been so poor that many hoteliers had simply given up on maintaining and upgrading their websites, instead […]

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Why Being a Small Hotel Doesn’t Mean You Cannot Be Popular!

Historically there have been a many a times when the small but mighty have reigned victorious – ‘David and Goliath’ being one of the most commonly used references. There have […]

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Earned and Unearned Revenues – Understanding the Difference

Just like baseball has an unearned run as a scoring feature, in business we have unearned revenues. In this piece I will discuss the difference between earned and unearned revenue […]

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