hotels

Airbnb wants to become the go-to place for anyone booking a trip—even if they want to stay in a hotel. The company, which built a business valued at $31 billion […]

Modern hotel marketers face many challenges in the digital space, like uncovering new keywords by looking at competitors, finding sound backlinks, and measuring the gap between their website performance and […]

Profit per room at hotels in mainland Europe fell by 9.1 percent year-over-year in January—the largest margin of decline in this measure since August 2016—as revenues dropped and costs escalated, […]

Being in the field of hospitality training, it grabs my attention when I see the word “personalization” in a headline or the title of a conference session. NB: This is […]

You don’t have to be a digital marketing expert to look at high level reports and find trends for your hotel. Briefly review monthly reports and start asking better questions […]

Today’s typical online travel consumer is exposed to more than 38,983 micro-moments in a 60-day timeframe and visits an average of 18 websites via multiple devices across eight sessions before […]

The landscape of how we manage our data has changed. People are more aware of how important data is when it comes to making decisions about pricing, marketing campaigns, investment […]

When it comes to managing a hotel’s revenue, there are many data points to consider: target occupancy, booking windows, group sales projections, market trends, local events, and more. NB: This […]

Not even a government shutdown could throw the U.S. hotel industry off-kilter. Hotels picked up essentially where they left off in 2018, demonstrating a sustained uptrend in profit growth. U.S. […]

Social Media is all about living in the moment, whether that means sharing a photo of a meal or a selfie at the hottest event in town. Moments are created […]