hotels

Rate parity is an evergreen topic. I wrote an article on rate parity for hotels in 2023, and all the way back in 2015. It’s an issue that seems to […]

GEO vs SEO? Lets break down what changes and what stays the same. Key Takeaway: Your GEO should build on top of your SEO strategy.

Today’s guests don’t all book the same way. Which means one-size-fits-all pricing strategies are eroding conversion rates

Modern revenue management isn’t about complex math; it’s about hospitality and understanding people. We debunk three damaging myths in revenue management

When you dream about your next vacation, what transforms that daydream into action? What takes you from “That would be amazing” to “Let’s book now”?

Read on to see the benefits of short-form videos and tips for increased engagement that turns clicks and shares that translate into increased revenue

With legacy RMS tools, revenue managers were often limited by internal data and manual processing. AI unlocks agility reducing the risk of missed revenue

The hospitality industry used to be about a relaxing stay. Now, some of the big brands seem intent on turning every guest touchpoint into a cash register

To meet the changing demands of the market, you need to be able to adapt your marketing strategy regularly to stand out against the competition

When travelers see the same pricing across all platforms, it signals fairness – cultivating trust, a driver of guest loyalty and repeat bookings