hotels

There is no shortcut for getting your website to perform well, other than putting as much time and effort as necessary into creating high-quality content reflecting Google’s E-A-T standards.

By maintaining a good referral strategy, with a long-term orientation you can really change online visibility, the amount of useful traffic your website receives and, ultimately, room reservations.

Google is the leading hotel review publisher, and the implications for hoteliers are far-reaching. Google reviews play a role in determining your visibility in an online search and improve hotel SEO.

Metasearch levels the playing field and can be a strong driver of demand when leveraged correctly. Independent hotels don’t enjoy economies of scale so they must be strategic with marketing spend.

Personalization is no longer a trend, it’s an expectation. And it isn’t complicated or expensive to deliver. Small, independent lodgings are perfectly positioned to personalize the guest experience.

Here we showcase three hotels who have seen a significant uplift in website conversions thanks to the implementation of effective direct booking strategies working together with us

It’s paramount as a financial professional that you never ever let a month go by where you have not completely reconciled the books. You can’t do a clean close without having your accounts reconciled.

One thing I stressed over and over was that guests wrote great reviews when they were surprised and delighted and wrote bad reviews when they were surprised and disappointed

Revenue Management forecasts should come first, serving as an input for decision-making from a revenue strategist. The output then shows how you compare to your business forecast each month.

Lost mobile bookings dramatically influence your business right now, pushing guests towards OTA’s as their first, last, and only choice for bookings, and driving up the cost of guest acquisitions