hotels

Brands heavily invest in digital marketing campaigns and loyalty programs to try and build loyalty. Independent hotels can compete with brands by optimizing for all five stages of booking a hotel.

The budget exercise is one that we commonly dislike because it is so long and people are often discouraged because they do not see their department getting more resources.

Running a successful guest loyalty program doesn’t mean you need a massive budget to compete with big brands. There are things smaller hotels can do to attract, retain, and reward guests.

Customer centric Marketing means placing the customer at the center of your strategy to create and extract customer value. Only when Marketing is customer centric can it serve as a value creator

Less lucrative than conferences and business meetings, SMERF sales can fall off the radar easily. But nurturing the SMERF sales market with support from your hotel CRM can pay off over time.

Hoteliers already solicit and measure guest feedback pulled together from many different channels. But are you measuring the quality of your guest relationships in the same way?

This hints that Google is not only putting more focus on building out Google My Business data to improve its hotel search user experience but that they may also drop TrustYou as a data provider.

It is tempting to ditch SEO in favour of promoted Instagram stories or Facebook retargeting, but we advise hotels to use a careful mix of different tactics.

If the RevPAR index and the ARI are below 100 with a high MPI, it means that the property is forfeiting revenue by missing the opportunity to fill rooms at a higher rate.

One of the easiest ways to grow sales and increase profitability is with smart pricing. But, how do you do it if you don’t employ a revenue manager and find yourself less than qualified in the area?