hotels

Building effective marketing strategies for select-service hotel has become harder than ever. NB: This is an article from Social Tables Guests are expecting more personalized and custom-tailored experiences every day, […]

Past bookings or brand loyalty does not influence where travelers start their research, nor does it impact the amount of time spent researching or the number of travel options considered.

August marked the 12th consecutive month of profit decline at hotels in the Middle East & North Africa, as profit per room fell by 7.0% year-over-year to $58.06.

Effective revenue management requires a multi-faceted approach. Here are seven revenue-management tips that can go a long way towards helping you to optimize your strategy.

You will measure the efficacy of individual campaigns through other engagement metrics, but when looking to understand your email marketing long term, understanding these three metrics is vital.

It can be frustrating to manage your hotel’s social media profiles with a fresh, innovative mindset day after day. So what can you do? Conducting a self-audit is a good starting point.

Some PMS technologies will claim to offer some or all of these integrations, but with an open API, hotels can choose exactly which version of technology they prefer and access this in minutes.

No matter where guests are on the path to purchase, hotels need to meet them at every step. Combining search, programmatic display, and social media, hoteliers will increase opportunities.

In this podcast we talk with Pontus Berner and Veit Meier, from berner+becker, about the topic of Forecasting and why it is an important aspect of your Revenue Management strategy. […]

Content should be treated as an asset worthy of being produced efficiently, repurposed effectively and translated prescriptively. Not scattered like seeds with the hope it will grow new business.