hotels

Like any strategy in hospitality, some consider loyalty programs an essential part of their business and others have found them to be nothing but a liability.

In a 2017 study, Total Revenue Management was identified as a significant future trend, with function space, restaurants, spa, golf, parking, and retail all ‘Likely’ or ‘Very Likely’ to see implementation.

To help guests through the customer journey, you need to participate in a multi-channel digital marketing approach. That includes channels that can provide insights and ROI.

Start by optimising your booking engine to include extras, different package rates, and transparency, and you’ll see your direct bookings drastically increase practically overnight.

A lot of thought and research goes into developing a hotel pricing strategy that makes sense to the customers and the business. A well-optimized pricing strategy needs to answer these 6 questions:

Wholesalers will contract chunks of a hotel’s inventory at a very big discount. They can mark it up at a profit, sell it on to non-contracted OTAs and still leave room for those OTAs to mark up their profit.

Major events across the planet – from the Olympics to the World Cup – provide area hoteliers unique opportunities to capitalize on increased demand and maximize revenue with huge potential rewards.

Hilton launched a new digital marketing program, called Advance, on July 1st, 2019. This fast-moving initiative changed the current structure between Edge, Top-Up and Destination Marketing.

Content can take a lot of time and does require your hotel to be strategic in what to include on your website. You want to represent your brand well, so the time and effort it is worth it!

Every hotel has the dreaded and unavoidable period where bookings slow down and revenue drops. This low booking period varies depending on the hotel. NB: This is an article from […]