hotels

Customer acquisition and customer retention strategies are not mutually exclusive; retention strategies such as rewards or a great customer review can be effective in attracting first-time guests

On demand workspace are areas within the hotel that have been converted to desk space, meeting rooms, areas for private calls, or even coworking spaces.

Hotel companies are considering a move to a model where owners pay for business delivered. This shift puts role of branded groups under scrutiny, as the cost of distribution informed owners’ choices

IHG Brand websites received an upgrade with functionality that allows you to do custom call to action buttons on the home page. NB: This is an article from Cogwheel Marketing Located at […]

Just like your auto mechanic checks your car’s health you can completely review your hotel’s financial performance and get a reading on as many as 21 different flow thru performance points.

The role of revenue management will continue to evolve. In some cases, the changes will be evolutionary, and in others they will be revolutionary. Rest assured, changes are coming.

It is constantly trying to obtain the right balance of business to maximize overall revenue, helping hotels and resorts price all their transient segments more effectively, not just BAR.

Your guest reviews can highlight unique experiences at the hotel which help to tell your hotel’s story and sell the experience to potential guests that are still within the booking journey.

Google has updated its Destination Search layout after the initial reintroduction of Promoted Hotels. This update has big implications for the future of Promoted Hotels and their value to advertisers.

Your guest has booked through your website and now arrived, so the journey is over, right? No chance! This is the time to reinforce your brand, build loyalty and promote advocacy on social media.