hotels
There is a Better Revenue Generating Alternative to the Controversial Resort Fee
Are partitioned prices really a fair practice in an industry that prides itself on great hospitality and service? Is there a better way to generate revenue, without compromising the guest relationship?
UK Hotels Profit Shrink a Continuance of 2019
UK hotels got off to a rough 2020 start, registering a y-o-y drop in profit, which was illustrative of 2019, as well. For full-year 2019, UK hotels recorded a 0.2% decline in GOPPAR over the year prior
The Last Step(s) Towards Personalization
Many hoteliers have also included personalization as a key component in their global strategy. This translated into actions taken across the customer journey which, in turn, drove revenue
Leveraging the Power of Surveys to Drive Loyalty
Beyond NPS, one common and effective way to gauge guest satisfaction is to send post-stay surveys. These give guests an opportunity to shine light on the good and the bad of their stay
Revenue, Profit Up at European Hotels to Start Year
It was a good start of the year for hotels in Mainland Europe. On the back of the positive results in the last quarter of 2019, profit per available room saw a 5.7% y-o-y increase in January 2020
Top 5 Things You Need to Know Now in Hotel Digital Marketing: February
Here are the top five things you need to know in hotel digital marketing, including changes to featured snippets, key points to leverage TikTok, and rollout of video ad blocking in Chrome
Has Social Media Become the New Improved Version of Word of Mouth?
You must know what guests are saying on social media and in online reviews. Hotels should employ social listening or online reputation tools to proactively search, understand and then take action
Top 3 Rate Disparity Cases Acceptable to a Revenue Manager
With end-to-end rate integrity using analytics to track travel sellers’ flows, hotels ensure transparency across sales and distribution channels, including both accredited and unaccredited OTAs
How Hotels Can Leverage ‘Social Proof’ to Increase Direct Bookings
Social Proof is a shortcut to decide how to act. Showcasing social proof on your hotel’s website can be your best friend when it comes to engaging online visitors and converting them into guests
Driven by GOPPAR Gains, MENA Hotels Start Out New Year Strong
Hotels profit in January was up 7.7% YOY on a per-available-room basis, driven by top-line gains, including a 3.4% YOY increase in RevPAR, which was noticeably all occupancy driven
