hotels
Train Reservations and Sales to Show Compassion for Cancellations
What’s most important is to train sales and reservations staff to show compassion for the person who is canceling. Remember that the true heart of hospitality is human kindness, especially for strangers.
8 Strategic Hotel Financing Options During COVID-19
Due to the recent unprecedented interest rate cuts by the Federal Reserve, the prime rate is now set at 3.25 percent, setting the table for many financing strategic options for hotel owners to consider.
A Digital Marketing Action Plan for Hotels During Covid-19
While normal marketing activities are been curtailed, there are plenty of actions hotels can take to prepare for recovery and ensure they get a strong headstart when demand starts to improve
An Insider Look at the UK Hotel Sector Amid a Crisis
January and February are never the strongest part of the Hotel season, and normally by March you start to get into it. This year, however, we started to feel the pain from the end of February
Practical Revenue Management Tactics To Implement During The Crisis
Another day another lockdown announced, another batch of new cancellations, another day and the revenue pace of most of the hotels in Europe is dropping
Coronavirus Effect: A Closer Look at Europe Hotel Search Volume
As more European countries close borders, it is wise for hotels and OTAs to conserve all possible budget until the situation stabilizes, while finding the most promising areas for opportunity
Smart Ways to Use Data to Generate Bookings During a Downturn
By having a clear cancellation policy, you can give confidence to potential guests and increase your bookings. You may need to change your cancellation policies for the time being to ease concerns
Group Business, Threat or Opportunity: Room Type Displacement Model
The procedure is analogous to that of the simplified Displacement, that is, the value of the group must be added to what we have already On The Book (OTB) and we will obtain a first sales scenario
Three Cases When Hotel Marketers Might Want To Consider OTAs
Years into an ongoing tug-of-war over direct bookings, it’s fair to say that OTAs still stir up a lot of angst within the hotel marketing community
How Hoteliers Can Get Over the Coronavirus
The impact has been swift for hotels as travel comes to a standstill, drying up occupancy and throwing a curveball to revenue and expenses, which will cast shadow over the bottom line
