hotels

It’s that time of the year for hoteliers to prepare for the forthcoming corporate contracting season. For independent hotels, we need to focus on our strategy

So, whilst new investment in a growing industry is a good thing, over-investment is destructive. And the conditions in hotels globally have been perfect for over-investment

So often hotel GDS ads go mismanaged. Before running any campaign, be sure you have strong objectives and goals that are communicated to marketing, revenue management, sales and vendors

Airbnb will share data on a quarterly basis which will allow public authorities to better understand the development of short-term rental platforms, and will support evidence-based policy decisions

While some segments can evaporate in hours, your direct online segment is much more stable. If your share of direct business is below 10% of your bookings, you can be seriously harmed

Bleisure travelers tend to be greater spenders during their “micro-vacations”. With their company picking up the bill they can spend more on in-hotel expenses than a typical guest might

Does your hotel sales team have everything to succeed? You’ve looked your sales strategy and put technology in place, but when it comes to hotel sales collateral, you could be coming up short

Today’s travellers plan their trips online. The sheer amount of information on the internet makes it easy for them to create unique itineraries that suit their specific wants and needs! […]

Using a mobile first approach in digital advertising will help improve performance across the board, whether your goal is to increase bookings or inspire engagement with your users

Easy to shop, easy to book, easy to plan, easy to communicate. In short, that’s what meeting planners love about hotels. It’s the job of sales and hotel marketing to ensure you are delivering