hotels

Now is the time to re-build your strategy with a clean slate. We have lockdown reached ground zero, now we must move upward

Currently we only see a slight intent uptick in inbound travel to Italy, but as this data was from last week we expect a larger uptick in the coming weeks

We’ll need to take a new and re-energized look at our hotel operation, how we’re set up, our customers, segmentation, and do we know (our customers’) needs?

This is a unique time when we can encourage direct business and absolutely drive to lessen your reliance on the OTAs and to build on your direct campaign

As we prepare for the rebound in travel demand, it’s important to keep a pulse on the latest digital innovations you can leverage across channels

While we believe the following data points and campaign ideas could be useful to a range of hotels, there is no one-size-fits-all approach to targeting

As hotels and resorts re-open, as well as quality service they’re now expected to provide heightened social distancing and cleanliness procedures

Hotel asset managers play an important role providing guidance, expertise, and financial advisory for the re-opening, ramp-up, and stabilized operations

Ensuring an optimised direct strategy gives you the best chance to maximise profit on every booking. Do not hand that opportunity to OTAs unnecessarily

Hotels will be faced with the challenge of limited inventory, rising costs per occupied room, and the need to fill enough rooms at some minimum price to justify “turning the lights back on”