hotels

The Importance of Flexible Rates …. Google adds Filter in Hotel Ads

Despite the existing uncertainty, non-refundable rates are again growing in June doubling, up to 10%, the numbers of previous months

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Why Hotels get Restaurants and Bars Insanely Wrong

Owners of hotels develop massive cavernous back of house areas, kitchens, offices, storage areas that drive up investment versus financial sense or returns

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millennial guests at a hotel illustrating the impact they have on booking trends and hotels need to know to drive guest experience and revenue in 2024

Insightful Pointers from Hoteliers on Best Digital Strategies to Adopt

It isn’t news anymore that hospitality as we know it has been transformed. To help hoteliers navigate we discussed the best digital strategies to adopt

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How To Use Google Ads Auction Insights Reports To Uncover Your Comps

You can review insights for each of your auctions to better understand how a competitor is impacting your performance and how CPCs are changing in response

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The Hotel Recovery Can Only Go So Far Without Group Bookings

Group business and convention travel do more than contribute to hotel occupancy and revenue per room, these types of bookings also fuel profitability

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Pricing Tactics vary by Sector as Consumers Return to Travel

Most agree it’s difficult to predict how pricing will evolve, with uncertainty over reduced air, hotel, cruise and tour capacity to allow social distancing

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China Recovery as a Prediction Model for the U.S. and Europe

China continues to show positive signs of recovery following relief from lockdowns and trends could serve as a projection model for phased global return

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The Value of Digital Marketing for Attractions and Travel Insights

With so many locals and travelers searching online for things to do, digital advertising is the key to direct, advance, online bookings

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Pandemic Prompts Indie Hotels to Buy Ads in Price Comparison Searches

Price-comparison websites are a significant source of such bookings, and new tools are making it easier for smaller hoteliers to ramp up their ad purchases

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How the Hospitality Industry can Recover by Focusing on People

What might be next for hospitality, and what should its leaders consider as they move from today’s uncertainties to the next normal

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