hotels

U.S. “Drip Pricing” Law: What it means for the Hotel Industry

The drip pricing law goes into effect today and any guest browsing your booking engine from the U.S. must see the total price upfront

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Real Time Price Optimization: A Revenue Manager’s Success Tool

Of course, not every scenario will be the same. However, without real-time price optimization, you could be leaving revenue on the table

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#OverIt: Why Hashtags Aren’t What They Used To Be

With AI-driven recommendations and keyword-focused searches, hashtags have shifted from being essential to optional

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What the New Google AI Tools Mean for Hotel Marketing

In a world where Google draws from a mosaic of sources, your online presence needs to extend beyond your website and feed the AI’s sense

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How AI is Reshaping Hotel Digital Marketing in 2025

From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line

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GEO (Generative Engine Optimisation) and Future of Search

GEO ultimately boosts your brand’s presence in AI-powered search results for queries related to your hotel, destination and services

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How to Optimize Your Hotel Marketing Funnel

Depending on the marketing funnel model you use, there can be anywhere from four to six stages. It starts at the top with awareness

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How a Personalized Marketing Funnel Can Drive Hotel Revenue

Companies that excel in personalization generate 40% more revenue from those activities than average players. For hotels, that potential is massive

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Vibe Marketing: The Automation Strategy Built for Small Hotels

Done right, vibe marketing gives small teams the same muscle as big ones. It delivers fast output without sacrificing brand voice

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5 Strategies for Higher Guest Satisfaction and More Bookings

Guest satisfaction is not just about making guests happy. It drives revenue, builds your reputation, and keeps guests coming back

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