hotels
Luxury Hotel Marketing: 5 Key Strategies to Succeed
The first thing many people think about luxury hotels is price, but the art of content marketing is to shift focus away from cost and onto the experience
How to Export Historical Data from Google’s Universal Analytics
Universal Analytics properties rely on cookies and independent sessions, which are becoming obsolete in today’s privacy-focused environment
Maximising Revenue Won’t Come From Technology Alone
Independent operators should maximise revenue across all touchpoints through a hands-on tailored strategic approach which avoids loss of business
Decision Intelligence: Rocco Forte Hotels & HotelIQ Case Study
Hi, welcome to another case study discussion. Today we focus on the challenges and rewards of a decision intelligence tool and it’svalue to a hotel commercial operation. To bring their […]
Unlocking Excellence: Urgent Need for Unified Hotel Commercial Strategy
It is the time to embrace this holistic approach and transform your hotel’s commercial functions to drive sustained success in a competitive marketplace
Group Business: Summer Strategies to Market Your Outdoor Space
Hosting the best summer events at your property involves a blend of creative marketing, unique offerings, and efficient management
What Strategies are Hotels Using to Attract Business Travelers?
One key tactic is to offer flexible booking options, considering that business travelers often have changing schedules
Google’s March 2024 Core Update: Impacts & Insights
Along with content parameters, the core update included revised spam policies to address the increasingly sophisticated, targeted approaches
Measuring Distribution Costs and Managing Channels
A fundamental aspect that is often undervalued is the direct assignment of responsibility for distribution costs to the revenue manager
Little & Often. The Winning Strategy for Hotel Pricing
Effective use of local competitor pricing data is crucial for maximizing hotel’s revenue potential – key lies in strategic application of pricing insights