hotels

Luxury Hotel Marketing: 5 Key Strategies to Succeed

The first thing many people think about luxury hotels is price, but the art of content marketing is to shift focus away from cost and onto the experience

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google universal analytics on a laptop

How to Export Historical Data from Google’s Universal Analytics

Universal Analytics properties rely on cookies and independent sessions, which are becoming obsolete in today’s privacy-focused environment

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Maximising Revenue Won’t Come From Technology Alone

Independent operators should maximise revenue across all touchpoints through a hands-on tailored strategic approach which avoids loss of business

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Decision Intelligence: Rocco Forte Hotels & HotelIQ Case Study discussion thumbnail image

Decision Intelligence: Rocco Forte Hotels & HotelIQ Case Study

Hi, welcome to another case study discussion. Today we focus on the challenges and rewards of a decision intelligence tool and it’svalue to a hotel commercial operation. To bring their […]

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bright light bulb with a meeting of sales marketing and revenue professionals coming together to develop a unified commercial strategy

Unlocking Excellence: Urgent Need for Unified Hotel Commercial Strategy

It is the time to embrace this holistic approach and transform your hotel’s commercial functions to drive sustained success in a competitive marketplace

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Group Business: Summer Strategies to Market Your Outdoor Space

Hosting the best summer events at your property involves a blend of creative marketing, unique offerings, and efficient management

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What Strategies are Hotels Using to Attract Business Travelers?

One key tactic is to offer flexible booking options, considering that business travelers often have changing schedules

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Google’s March 2024 Core Update: Impacts & Insights

Along with content parameters, the core update included revised spam policies to address the increasingly sophisticated, targeted approaches

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computer and dots showing hotel room distribution across the globe and value of the gds to drive revenue and boost bookings while unlocking corporate travel

Measuring Distribution Costs and Managing Channels

A fundamental aspect that is often undervalued is the direct assignment of responsibility for distribution costs to the revenue manager

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man looking at a laptop with a data algorithm possibly luxury hotel room pricing

Little & Often. The Winning Strategy for Hotel Pricing

Effective use of local competitor pricing data is crucial for maximizing hotel’s revenue potential – key lies in strategic application of pricing insights

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