hotels

With the right timing, compelling offers, and smart design, hotels can forge deeper connections with travelers and drive real results all summer long

AI Max is a Google Ads search campaign setting designed to find, attract, and convert customers with unmatched relevance. It uses AI to:

We explain why you need a hotel commercial strategy, and offer practical steps on how to successfully create and implement one

A hotel website that increases conversions is non-negotiable. It’s key to direct booking strategy and the best weapon to fight against OTA dependency

OTAs don’t rely on repeat business per hotel, but per traveler. From their perspective, the hotel is the product, not the brand, not the guest relationship

It’s time for a strategic shift. Success in today’s market isn’t about filling every room; it’s about filling your hotel with the right guest

Personalized prices might be a game changer for hotels, but to what extent do guests accept individual pricing?

The bottom line is an AI mindset moves hospitality from reactive to proactive. From standardized to personalized. From efficient to exceptional

With direct interventions coming from national regulators and pan-European legislation, Booking faces unprecedented scrutiny

We explore hotel demand forecasting, why it matters, and how hoteliers can use internal data and external intelligence to improve pricing