hotels

This is a year like no other and learnings from previous seasonal campaigns may no longer apply. These are new rules of seasonal marketing

Search for your hotel in Google’s metasearch engine. Seeing more ads from OTAs or more from metasearch engines? Can you tell the difference?

Far fewer hotel closings are expected during Europe’s second lockdown. Germany and the UK showed less than 10% closed from the first lockdown

Storytelling can draw out an emotional response, as the human brain is “programmed” to visualize the information a story can give

Take a look at your hotel reviews since start of this crisis. How clear have you painted the travel experience for potential guests?

Benchmarking could give hotels the tools to dig out of current financial holes. But, it will take a holistic plan and complete hotel metrics

With such collaborative effort behind-the-scenes, it is obvious why city’s hotels and resorts have seen an increase in number of local guests

Dori puts forward his views on why it’s even more important in the current climate that Revenue Managers must make themselves indispensable

Key is to know where the industry is heading and keep forecasted trends top of mind when considering how to allocate digital marketing dollars

Reward loyal guests with a gift voucher and incentivise potential customers to spend more by giving them a voucher for additional hotel credit