hotels

Airbnb is a case study in how to leverage brand and SEO to fuel organic growth. It’s means so much more than just another unicorn going public

We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests

Today, we’re launching Travel Insights with Google: a website the industry can use to understand travel demand and make better-informed decisions

Today’s revenue managers needs to have a granular understanding of their guests, which feeder markets they are in, what influences their booking decisions

As with any revenue plan, successful agility is not determined by knowing what specific outcome will occur, but by understanding all possible outcomes

It’s as if we need to re-invent the wheel when the solution is just in front of us. The simple lesson is: get users’ email before you ask for anything else

Despite being the backbone of programmatic advertising since the launch of the first banner ad in 1994, the third-party cookie’s reign is set to come to an end. NB: This is […]

Revenue management is now transversal to all commercial functions, a visionary leader, focused on total revenue and profit management

A hotel P&L is key to understanding strength and weakness. Hoteliers can identify areas of underperformance and tweak strategies geared to improvements

When we look at isolated metrics and KPIs, we are only looking at one piece of a puzzle. The concept of leading and lagging indicators can help