hotels

person on a laptop with credit card possibly making direct booking on a hotel website reflecting importance of balancing rate optimization with perceived value as guests still demonstrate rate consciousness

How to Analyse the Unconstrained Demand for Your Hotel (Pt 2)

To get a complete picture of the unconstrained demand for your hotel, it is important to analyse both successes and missed opportunities

Read more

magnet and people shapes reflecting how behavioural data can improve your hotel revenue forecasting

How to Leverage Behavioral Data to Improve Revenue Forecasting

Behavioral data can give a real-time look at guest interest and demand. Are they spending more time checking out suites than regular rooms?

Read more

How To Optimize Your Hotel For AI Search Like ChatGPT

Don’t ignore generative AI searches. By proactively optimizing your hotel website, you increase the likelihood of ranking well with potential guests

Read more

What Perplexity AI Means for High-Consideration Hotel Bookings

Perplexity uses AI to answer user queries, offering intelligent, contextual responses. It is part of a movement towards more intuitive user experiences

Read more

How AI Agents are Transforming Guest Experiences

AI agents are reshaping the hotel industry, automating repetitive tasks, optimizing revenue strategies, and enabling more meaningful guest interactions

Read more

How Your Mediocre Hotel Guest Experience is Killing Your Revenue

It’s time to confront these challenges head-on and transform every aspect of your guest experience into a revenue-generating powerhouse

Read more

Why Guest Reviews Matter More Than Ever in 2025

With AI-driven personalization and growing reliance on OTAs, guest reviews are no longer just an afterthought, they are a decisive factor in guest booking

Read more

The Best Facebook Ads For Hotels

We’ve outlined common objectives for hotel Facebook ad formats that you may be considering and how these can help your campaigns succeed

Read more

Hotels + OTAs: Love-Hate Relationship That Needs to Change

Since OTAs will continue to be a core part of travelers’ booking process, hotels are missing a trick if they consider them adversaries

Read more

digital marketing phrases with SEO front and centre illustrating the hotel seo scam

The Hotel SEO Scam: Myths, Rip-Offs, and What Moves the Needle

Here’s the uncomfortable truth: most hotels are shelling out big bucks for SEO services that focus on low-impact strategies

Read more