hotels

lybra image of Europe travel hotspots

Europe Travel Hot Spots: Spain, Italy & Greece, with Turkey Close Behind

Analysis of flight search data makes it possible to study trends in tourist demand, the travel preferences of travellers and regions with highest demand

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image of fornovahl free tool to help hotels tackle content parity

Free Tool for Hoteliers to Optimize Content Distribution

FornovaHL is an easy to use tool enabling hotels to automatically distribute or update their property’s profile content and attributes for online channels

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Hotel Email Insights: 3 Tests To Run Right Now and 3 Pitfalls To Avoid

If your email is converting well, there is always room for improvement. Here we review three email tests you can run right now as well as some improvements

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Hotel Marketing Tactics for the Post Covid World

Timely preparation for anticipated events helps achieve business success. Applying relevant marketing tactics, marketers can dodge the revenue downturn

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Hoteliers Find Ways To Turn Parking Lots Into Profit

Hotel parking facilities can be highly efficient profit centers, but often are underutilized by hoteliers who lack revenue management discipline

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Finding New Revenue Streams for a Big Box Hotel (Case Study)

Whether a hotel’s revenue stagnation is caused by the pandemic, new competition, or something else, take a fresh look at business segments and channels

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How To Analyze The Performance Of Display Demand Generation

Much like Site Traffic, you should view revenue across channels (all online and offline channels) both during and after the demand generation campaigns run

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How To Increase Your Hotel’s Website Traffic

Let’s look at some proven tactics and strategies that can really boost your hotel website traffic, with little to no budget, and in little to no time

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man on a laptop with a credit card possibly booking a hotel room reflecting the importance for hoteliers to calculate their guest acquisition costs

Are You Planning to Include a Payment Gateway in Direct Sales Channel?

The reactivation of the demand for hotels has led many hotels to seek information about what payment gateway to include into their direct sales

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Comparing Cost Models in Metasearch: CPC vs CPA

Within each metasearch program, cost models can individually become more complicated. For simplicity’s sake, we will focus on CPC and CPA

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