hotels

When creating guest persona segmentation, remember to make a start with at least a few and keep adding or modifying, as and when you identify more

By winning back clicks that would potentially go to OTAs, Google Hotel Ads helps build that sense of loyalty you need to create between you and your guest

We look at five strategies which will help hotels maximise their chances of maintaining their occupancy through the autumn and into the shoulder season

Atomize plans to use its financing to continue developing its products and invest in distributing its platform to larger hotel chains and related segments

Connecting dots between everything – your website, your metasearch, your socials, your email marketing – will mean less customers will fall through the gap

There are three main reasons why hotels may have high unsubscribe rate and it all comes down to one main point: Your emails are not relevant to guest needs 

Hoteliers that adapt to these new trends shaping hospitality – from operations to sales and events – will be the first to experience positive revenue impact

Slow travel doesn’t necessarily mean longer holidays but is rather about the intentional, conscious and conscientious experience of a place and its culture

With our new portfolio level dashboard we want to help our customers understand how they are performing across their properties

When using price framing to present guest personalized offers, you want them to see value in their choice, so it becomes more important than price itself