hotels

Black Friday alone can make or break a hotel’s revenue reports for the year, so it is imperative hoteliers make sure their campaigns are set up for success

There is a general consensus that a good room upselling strategy brings a lot of value to the hotel. We summarise it in four points:

Hotel fly wheel marketing emphasises on personalisation. As a matter of fact, it can be used to smoothen out every strategy you deploy to attract guests

In measuring that recovery, 2019 data is the benchmark, hoteliers can gain key context for the amount of profitability they are recapturing

If you want to fail at hotel email marketing, send the same email message to every single address in your database. That was email marketing 1.0

Hotels should look at what they already have and focus on maximizing the value. Automated stay extensions are an effective way to add high margin revenue

Whether destinations, intermediaries, hoteliers or local operators, the common desire of the European travel industry is the return of long-haul tourists

As we start to come out of the pandemic what is the impact, and engagement, around benchmarking? Can you give us some thoughts, observations around that

You should analyse your guest feedback data to delve further into their wants and needs to understand what they pay attention to during their hotel stay

For as long as I can remember, hotel salespeople have always expressed frustrations with unnecessary distractions and disruptions to their sales time