hotels
How to Build Segment-Specific Pricing That Actually Converts
Today’s guests don’t all book the same way. Which means one-size-fits-all pricing strategies are eroding conversion rates
The Old Rules of Revenue Management Are Dead
Modern revenue management isn’t about complex math; it’s about hospitality and understanding people. We debunk three damaging myths in revenue management
From Dream to Departure: What Drives Travelers to Book
When you dream about your next vacation, what transforms that daydream into action? What takes you from “That would be amazing” to “Let’s book now”?
A Guide to Short-Form Videos for Hotel Marketing
Read on to see the benefits of short-form videos and tips for increased engagement that turns clicks and shares that translate into increased revenue
“Same Time Last Year” Is Dead: Rethink Revenue Management
With legacy RMS tools, revenue managers were often limited by internal data and manual processing. AI unlocks agility reducing the risk of missed revenue
From Hospitality to Monetization: The Identity Crisis of Big Brands
The hospitality industry used to be about a relaxing stay. Now, some of the big brands seem intent on turning every guest touchpoint into a cash register
23 Marketing Strategy Ideas to Increase Your Direct Bookings
To meet the changing demands of the market, you need to be able to adapt your marketing strategy regularly to stand out against the competition
How Consistent Pricing Builds Trust and Drives Direct Bookings
When travelers see the same pricing across all platforms, it signals fairness – cultivating trust, a driver of guest loyalty and repeat bookings
Five Common Myths of Hotel Revenue Management
Many assumptions continue to cloud the nature of hotel revenue management. These widely held beliefs can limit strategic thinking and hinder profitability
Why Accurate Content Is The Most Important Hotel Amenity
We must see content as a dynamic part of our operations. Hotels need to adopt a more centralised, truthful, and reliable philosophy
