hotels

While U.S. hotel occupancy remains uncomfortably low, we are encouraged by the movement above 50% as well as the gains seen in urban locations

Topics API, or Topics for short, is a targeting proposal aimed at replacing 3rd-party cookies. It is designed to give web searchers easier privacy control

Calculate the ROI of each OTA channel. Look at how many bookings and how much revenue each one brings, then crosscheck with the commission rates

When Revenue and Marketing departments, are aligned hotels can be confident they are targeting the right guest on the right channel with the right offer

Welcome to another of our Coffee Time chats. Today we talk about the way Hotels Forecast and why the current method is wrong and outdated

Hotels need to combine both online and offline marketing. Publishing consistent, engaging content on your social media channels gives enormous opportunities

As travelers set sights on more travel and more experiences, hoteliers must prioritize improving their hotel reputation and expanding their digital presence

TMCs expect business travel volume to be much or somewhat higher this year. For hoteliers, this provides some interesting opportunities this year

With the majority of travelers looking for reassurance, there is a significant risk they leave your hotel website (without booking) to check reviews on OTAs

If you have a small budget, it’s a waste to split that between SEO, SEM, PPC, Metasearch. Instead of spreading horizontally, go vertical in one or two areas