hotels

Identifying who your guests are, who the competition is and how your hotel is performing relative to other hotels in the market is a real challenge today

Hoteliers are short staffed and sometimes social media is last priority. What we have learnt these last 2 years is not to forget our transient guests

Whether it’s romantic getaways in February or spa trips for Mother’s Day in March, there is a huge marketing opportunity for these special days

Data analytics can help understand direct channel performance, but true value comes from comparing your brand to the market and identifying growth potential

The hospitality industry has changed and hoteliers need to adapt – efficiency is now vital. NB: This is an article from OTA Insight It is shortsighted at best – damaging […]

Travel intentions are strongly focused on the summer season: unlike Greece’s direct competitors, demand for the summer season is stronger than for spring

According to research, 49% of consumers rely on influencer recommendations. This shows the tremendous impact influencers can have on companies and brands

The book direct channel was second top revenue maker for Irish and UK hotels in 2021. This highlights the need guests have for a direct hotel relationship

Applying an overbooking strategy is common practice and legitimate way to fill a hotel. But if not careful, you hand out too many freebies with no benefit

As the year ramps up and event size continues to grow, planners and organizers are looking at how to reintroduce larger events to the industry successfully