hotels
Demand Doesn’t Live in Your PMS Anymore
What hoteliers need is a more dynamic approach, going beyond pace and pick-up reports and actually reflects what’s driving demand today
7 Ways to Optimise Your Hotel Instagram for Search
Instagram posts being indexed in search means your social feed matters more. It’s no longer enough to be present. You need to be compelling and consistent
The New Face of Google Search Engine Results Page (SERP)
Historically, we’ve seen the same key elements in the Search Engine Results Page (SERP): ads placed at the top, a map or local listings beneath, and organic results taking up […]
Is Cold Calling an Effective Strategy for Event Sales?
The practice of proactive outbound phone outreach remains a tool in the arsenal of event sales professionals, often refined with modern sales strategies
3 Imperatives: New Playbook for Hotel Commercial Leaders
This article cuts through the noise to focus on the strategic challenges that every commercial leader must confront head-on
What is GEO (Generative Engine Optimisation) and How to be Seen
We explore what GEO is and how it compares to traditional SEO. Examining the similarities between GEO and SEO, before diving into what sets GEO apart
How to Reduce Hotel Booking Abandonment
While hotel booking abandonment shares some similarities to eCommerce cart abandonment, booking abandonment is more complex due to the following factors
What ChatGPT Agent Could Mean for Hotel Bookings
ChatGPT agent can navigate websites and execute multi-step workflows independently, raising questions about its impact on hotel discovery and booking
How to Use Hotel Gift Card Solutions to Increase Revenue
The best gift card solutions don’t work in isolation, they thrive when woven into your larger marketing and guest engagement strategy
Why Are Reviews And Ratings Important For Hotel Metasearch?
In the competitive hotel metasearch landscape, reviews and ratings are more than just numbers, they are powerful tools that influence your online visibility
