hotels

The metasearch landscape is developing fast. Many positive updates have been made by metasearch giants, one notable update being Google eliminating fees

The pre-stay guest journey is available for incremental revenue opportunities. Catering to guests’ needs before they arrive enhances the experience

We have listed 8 traits of high-performing pricing experts that can help you deliver world-class pricing strategies

Revenue management is an essential component of success in the hotel industry. However, it also takes a lot of time and effort

SEM and metasearch marketing utilize paid advertising to help properties compete online for increased website traffic and direct bookings against OTAs

In the hotel industry, distribution methods have changed a lot and professionals in the sector have seen their distribution channels multiply. NB: This is an article from WIHP Hotel marketing […]

To stay at the forefront of innovation, creativity and ahead of competitors, you need to develop the skills to be a great leader when marketing your hotel

Despite a variety of industry and economic headwinds during Q2, people still found a way to travel, and in many cases, went further afield

Put another way, surprising guests with something unexpected is no longer a nice-to-have, it’s the #1 focus of any hotel marketing strategies

Metasearch can drive as much as 30% of a hotel’s online bookings. Besides giving a boost to direct bookings, here are five benefits of a metasearch presence