hotels

Consumer costs for everything, including hotel rooms, are up. The list is long, but consumers are still, it appears, willing to put it aside to travel

Technology innovations and changing demands are driving hotels to offer increasingly personal, uniquely tailored experiences for every guest on every visit

By keeping yourself front and centre on social media, you’re increasing your chances of gaining more direct bookings and always upping brand awareness

It is important to ask guests for feedback, not only so you can publish great reviews but also see areas you might be lacking in, and then improve

Analytics is the bread and butter of revenue management. Provided in real time and conveniently visualized, it’s key to succeeding at the following tasks

Facebook offers multiple ad types and formats, making it easy to hone in on your target audience and reach them at the right time in the conversion funnel

In a business like the Hotel industry, where the competition is exceptionally cutthroat, one thing that will help you stand out is your content

Independent hotels can drive direct bookings and enhance guest loyalty with a modern, loyalty platform that allows guests to look, get hooked, and then book

Before you can attract any guest, you first must know who they are and what they care about. The answer to “Who is the ‘new’ business traveler?” is complex

Along with understanding your guest expectations and needs, leveraging hotel digital marketing tactics needs to be at the top of your list of objectives