hotels
How Hotels Use Big Data to Maximise Profit in 2022
Data is the most valuable item in the world. NB: This is an article from inTouch Companies around the world use massive amounts of data to gain visibility into their […]
What is Omnichannel Marketing?
Effective omnichannel marketing happens when companies provide a set of seamlessly integrated channels, catering to customer preferences
How To Capture Gen Z Bookings Using Social Media in 2022
Capturing Gen Z travelers would result in a considerable revenue increase for your hotel and create opportunity to foster a young loyal following
How to Do a Breakeven Analysis Using REVPAR
It is important to note that it is the REVPAR that achieves the profit, not singular occupancy or rate, but rather the combination of both
14 Hotel Pricing Strategies for Effective Revenue Management
From rate level distribution and occupancy-based pricing to discount codes and upselling, we look at pricing strategies to fit each hotel and market
The Cost of Guest Acquisition: Making Most of Your Booking Channels
Hoteliers now need to ask themselves what the actual cost is of acquiring reservations through a booking channel and how much of that demand is needed
How Your Conversion Rate Is Affected By Parity Performance
How much additional direct revenue could you capture if you lowered the number of parity violations and proportionally raised your conversion rates by 56%?
We All Know ‘BOB’ Or To Give His Full Title: “Business on the Books”
To answer my original question, ‘do we love BOB?’ The answer is a resounding YES! But should we trust him? Most definitely NOT!
Why Do Some Hotels Have 15%-40% Higher Revenue Than 2019?
The research below shows hotels that have consistently implemented revenue management methodology are exceeding their 2019 numbers by 15%-40%
7 Steps To Building Your Hotel Email Marketing Strategy
While email is a simple tool, there are a number of requirements to fulfil if you want your email campaigns to be successful. Here are the general steps:
