hotels

The opportunity lies in embracing branding as a consistent practice, where logo and tagline come last and branding takes a seat in the heart of the business

From price parity clauses to the fact that OTAs hoard user data, the hotel industry has long been crying out for measures to restore balance

By employing personalized messaging and leveraging predictive analytics, hotels can enhance direct bookings and boost conversion rates simultaneously

Total Revenue Management is a strategic approach to increase any revenue in the hotel. Explained so simply, however, it requires some research

How are you treating your cheerleaders? Guests who leave positive reviews are choosing to go that extra mile. It’s their way of saying “thank you”

Embracing guest expectations in your marketing strategy is a must. Hotels can craft compelling content that resonates, leading to increased bookings

Creating a compelling hotel brand identity can help you resonate with your target audience and set you apart from the competition

Is your revenue manager still stuck in the 1980ties, or did you invest in developing the revenue management team, tools, and technology to capture profit?

The new search experience, which Google has dubbed Search Generative Experience (SGE), incorporates AI capabilities and conversational functionality

Because direct bookings with a free booking link come at no cost, hoteliers also save on paying commissions for bookings previously received through an OTA