hotels

Move over, millennials. Gen Zers are coming into their own when it comes to spending power, and many are choosing to spend on travel

Fully understanding and optimizing your search and booking data is critical for driving revenue and strengthening engagement with travelers

Revenue management automation has been around for a number of years now. However, we now need to start thinking about automation at a higher level

Hotel rate parity is essential in today’s competitive landscape. Here is some advice that can be useful when trying to achieve it

There are many different types of email marketing and various different strategies that can be used to engage, build relationships and drive conversions

Guest experience is the cumulative impact of interactions and experiences between your hotel and a guest, at every touchpoint along the whole guest journey

Like in any highly competitive industry, offering different rate options will allow you to generate more direct bookings, increasing occupancy and revenue

There are so many benefits from forecasting in hotels, there should be no doubts about why hotels should forecast. Here is a comprehensive list of benefits

Content marketing is a huge piece of the puzzle when it comes to positively developing your hotel’s communications and ultimately, its success

Let’s look at some examples of where Google Hotel Ads and Google Paid Search Ads appear within Google Search