hotels

Gone are the days when Facebook’s “Reach and Frequency” was the go-to for your ad campaigns. Say a big hello to “Reservation” – the new kid on the block

As we move towards a first-party future where ownership of data becomes increasingly valuable, it’s fair to say email marketing is ready for it’s glow-up

A well-managed budget is not merely a tool for financial control; it’s the compass that guides your hotel towards success

To counter these challenges, businesses should prioritize abandoned cart recovery strategies, which yield substantial benefits

His track record speaks for itself and, keeping his fingers closely on the pulse, he is well placed to assess the health of the hotel sector

We dive into best practices to help build strong partnerships with OTAs while driving revenue growth. From hidden secrets to practical tips!

By solidifying critical aspects of your hotel digital marketing strategy through actively managing them, you can cultivate repeat bookings

Big data for hotels refers specifically to the collection of guest-related information, typically obtained through zero-party and first-party data sources

While for some hoteliers it’s best to avoid overbooking altogether, for others, a good strategy can increase revenue and improve occupancy

We look at the various strengths and weaknesses of a Revenue Manager and the strengths and weaknesses of a Revenue Management System (RMS)