hotels

Hoteliers are turning to various online strategies to capture attention of potential guests, and Google Ads has become a game-changing tool

Travel assistance insurance is poised to significantly enhance direct channel conversion rates leading to a substantial upswing in revenue

Hotel budgeting requires a strategic approach combining current performance, financial goals, revenue optimization strategies and cost control measures

While yield management increases revenue, it has more benefits that can improve operations and help businesses run more smoothly. For example:

Ancillary revenue becomes a creative and strategic way to level the playing field by leveraging the uniqueness of an independent hotel

From optimizing revenue to enhancing guest experiences, a well-structured inventory management strategy is essential

There are 4 ways in which hotel CRM software can help marketers automate their workflows and uplift their marketing efforts

Hotel loyalty points programs provide an easy opportunity for an independent property to establish loyal customers

Integrating revenue management strategies with hotel operations creates a significant opportunity to improve hotel profitability

We examine risks of having a myopic focus on RevPAR and explore how a balanced approach can lead to long-term success and customer satisfaction