hotels

Successfully navigating the balance between managing touroperation allotments and safeguarding the transient segment is an intricate endeavour for hotels

Want to improve your skills by learning how to combine revenue and marketing tactics in the hospitality industry?

Google is working hard to improve solutions for hoteliers. We outline some of the best free and paid tools to help you reach and convert travellers

We delve into how marketing automation can revolutionize lead generation in the hotel industry, enabling hoteliers to drive direct bookings

Discover why guest segmentation is crucial in today’s competitive market, learn how to effectively categorize your hotel guests and gather the right data

Travel Tuesday, also known as “Travel Deal Tuesday,” emerged as a marketing ploy in 2017, aimed at enticing travelers to book their next adventure

But beyond a mere net ADR analysis, loyalty adds many other advantages that positively impact your bottom line but are more difficult to trace

Not all market segmentation approaches are created equal. Precision and focus in defining market segments are paramount to excelling in the hotel industry

Potential of Generative AI to improve marketing ROI in travel sectors is enormous. We expect its adoption to be quicker than the shift to the internet

A high level of guest engagement can build strong relationships, fostering loyalty and encouraging them to choose your hotel for future stays