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Do You (Really) Understand the Value of Retaining Customers?
As a hotel manager, you’ll already know that attracting new customers is a costly business. With the cost of sales increasing all the time as a result of high commissions […]
How guest feedback can enhance your revenue management strategy
While revenue management is very much a numbers game, the fundamentals are evolving fast. One key area of change is the impact a hotel’s online reputation has on revenue – […]
Should hotels text their guests? Operators weigh in
Should hotels be texting guests? This question was posed multiple times during the 2017 HITEC conference in Toronto, with varying levels of acceptance from operators. One thing is certain: […]
7 data-driven themes for cracking the hotels customer experience
Sometimes executives make assumptions based on gut feel but should hotels start thinking more like tech companies to take back control? Love them or hate them – and yes hotels […]
Four ways to engage hotel guests on social media
When hotel brands respond to reviews on sites such as TripAdvisor and Booking.com it’s often a reactive endeavour. When a customer publicizes a problem, the immediate priority is to address […]
Will Technology Replace Customer Service in Hotels?
On recent travels, I’ve noticed an increasing number of hotels using digital technology to interact with guests. Hotels have used technology for decades, of course, but the latest wave brings […]
Designing a loyalty programme around the modern-day traveller
There are some influential forces at work in travel, shaping how the market is evolving and challenging brands to think carefully about the future. Alternative accommodation options such as Airbnb, […]
Time for a revolution in hotel marketing (with data waving the flag)
Hoteliers today face a number of problems – coming from within their own sector and from on the peripherary. As well as the perennial issue of competing with rival hotels, […]
Seven Techniques to help you avoid Negative TripAdvisor reviews
Love it, loathe it or simply live with it; you know as well as I do that TripAdvisor is here to stay. I would imagine many of you even have […]
Guest Engagement and the Customer’s Digital Journey
What are the top five ingredients in the race for ‘first to adoption’ that both hoteliers and tech suppliers share? NB: This is an article by Andrew Sanders, Vice President […]