guest

When hotel brands respond to reviews on sites such as TripAdvisor and Booking.com it’s often a reactive endeavour. When a customer publicizes a problem, the immediate priority is to address […]

On recent travels, I’ve noticed an increasing number of hotels using digital technology to interact with guests. Hotels have used technology for decades, of course, but the latest wave brings […]

There are some influential forces at work in travel, shaping how the market is evolving and challenging brands to think carefully about the future. Alternative accommodation options such as Airbnb, […]

Hoteliers today face a number of problems – coming from within their own sector and from on the peripherary. As well as the perennial issue of competing with rival hotels, […]

Love it, loathe it or simply live with it; you know as well as I do that TripAdvisor is here to stay. I would imagine many of you even have […]

What are the top five ingredients in the race for ‘first to adoption’ that both hoteliers and tech suppliers share? NB: This is an article by Andrew Sanders, Vice President […]

Loyalty program announcements so far this year indicate a major sea change. From the customer perspective, it amounts to a Revolution – where brands are finally giving into what has […]

Gone are the days when a guest’s hotel experience began with the doorman welcoming them into the lobby. With the average guest spending time on at least 38 sites prior […]

This may seem hard to believe, but most hotels under 150 rooms still track guest requests and hotel maintenance manually. That’s right,old school paper logs are still widely used to […]

Today’s hotel planning and guests booking journey is becoming increasingly complex in this multi-device, multi-channel and multi-touch point digital landscape. In fact, according to Google, the average consumer engages in […]