guest

In part 1 of this blog series, we discussed ways to get your entire staff empowered and involved in Revenue Generating activities. In part 2 of the series, Creating a Revenue Centric […]

In the world of consumer marketing, customer lifetime value (CLV) is a metric that is used to determine how much is reasonable to spend to acquire a new customer, or […]

When guests book through an independent travel website or mobile app instead of directly with the hotel, they are more likely to experience a problem and be less satisfied with […]

When does a hotel customer become a “guest”? Is it at the point where they book a reservation? The moment they walk through the doors into the lobby? Somewhere in […]

Before we talk about what is important to an enhanced guest experience, we should probably level-set on what is a standard guest experience. NB: This is an article by StaynTouch […]

Whether it’s a five-star property providing five-star service or an economy hotel ensuring a warm welcome and efficient service, a property’s reputation and success are founded on friendliness, efficiency and […]

As a hotel manager, you’ll already know that attracting new customers is a costly business. With the cost of sales increasing all the time as a result of high commissions […]

While revenue management is very much a numbers game, the fundamentals are evolving fast. One key area of change is the impact a hotel’s online reputation has on revenue – […]

  Should hotels be texting guests? This question was posed multiple times during the 2017 HITEC conference in Toronto, with varying levels of acceptance from operators. One thing is certain: […]

Sometimes executives make assumptions based on gut feel but should hotels start thinking more like tech companies to take back control? Love them or hate them – and yes hotels […]