guest

  If you’ve read an article about hotel technology in the last 6 months, you’ve probably heard about the guest journey. Typically, the journey describes three main phases: pre-stay (or […]

It is no coincidence; the most customer-focused airlines earn more than two times the industry average. Introduction Shortly after to embarking on its Always Getting Better customer experience programme, Ryanair’s […]

The American Hotel & Lodging Association recently unveiled a new campaign designed to spread awareness about the “dangers” of booking a hotel through a third party. The campaign is a […]

The marketing mix is becoming more and more complex with new opportunities and tools constantly becoming available to hoteliers. Unfortunately, the days are not getting longer so automation and smarter […]

When it comes to pre-trip guest communications, the rest of the travel industry has left hotels far behind. As a result, travelers have far higher expectations, even compared to just […]

The fundamental question you must answer in your guests’ mind is, “Why should I pick you?” Wherever they’re seeing your hotel – an OTA, your website, a billboard, an online […]

Hoteliers have been putting huge amounts of efforts into building solid book direct strategies. However, your fantastic strategy to align your goals for marketing & revenue might be missing a […]

In a digital world, not only every visitor to your hotel is a potential critic, they also have the power to reach a wide audience, and their views can have […]

High quality customer service is vital in the hospitality industry because competition is fierce. When you create loyalty programs for your guests and you send out exclusive deals through text […]

Industry jargon gets between you and your guests. It can reduce the number of bookings you get, both on your own website and elsewhere. For example, the phrase ‘book direct’, […]