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Global travellers have always been, by nature, a complex and diverse market. Future travellers will only evolve this fact, as technology maintains its accelerated state of development and society becomes […]

Hotel managers need to understand the value that customers place on particular room features and charge for them accordingly, argue Dr Lorenzo Masiero of the School of Hotel and Tourism […]

With new online platforms popping up all the time, it’s easy to get caught up in the excitement of new marketing and communications opportunities. While it’s important to keep up […]

The insights gained from Guest Satisfaction Surveys are invaluable for hoteliers to identify what guests like/dislike and why. By acting quickly and efficiently on this feedback, hotels can deliver service […]

Are your guests willing to recommend your hotel to a friend, family member or colleague? If yes, then you are probably on the right path. Net Promoter Score (NPS) is […]

A chat what? While the term chatbot might still be a foreign term for some hotel owners, this technology is quickly gaining momentum in the hospitality and travel industries as […]

The hotel shopping model is changing. We see it in the growth of vacation rental sites like Airbnb and HomeAway. We see it in the shift from cookie cutter chains […]

While some hoteliers have started questioning the OTAs’ role in the hospitality industry, many still see them as the golden path to higher occupancy and survival. Don’t get us wrong, […]

You have comfortable beds, a new lobby, friendly service, and offer value that is undisputed. As a result, your guests have never been happier with your hotel. Satisfaction scores are […]

10 years ago, travel shoppers were not flocking to review sites before booking hotels. But now it’s a given that prospective guests conduct their fair share of research before booking. […]