guest

They’re tech-savvy, experienced-focused and expect a certain level of personalization from booking to check-out. Here are five trends shaping customers thought patterns right now, and how your brand can harness […]

Forget what everyone and their grandma is telling you about getting direct booking these days. NB: This is an article by Jeremiah Magone of Hospitality Copywriting Stop shouting, “Book now. […]

Competition for sales and consumer loyalty is more aggressive than ever before. NB: This is an article from Rainmaker Hospitality is one of the most cutthroat industries, where every prospective […]

Hotels should make greater use of social media to evaluate their performance from the customer’s perspective, according to Dr Bona Kim (Ph.D. graduate) and Dr Sam Kim of the School […]

Over the past several years, hotel companies have grappled with the changing efficacy of loyalty programs, with varying results. After all, if a traveler is a member of 10 loyalty […]

Guest service technologies are changing incredibly quickly. Every week we’re hearing announcements about new products designed to improve the delivery of guest services and improvements to the ones we already […]

The front desk was once the epicenter of the hotel, where guests did so much more than check in and check out. NB: This is an article by Pierre Boettner, […]

Hotels around the globe are happily promoting “their” review sites. Logos and links to Trip Advisor and similar sites are prominently displayed on hotels’ home pages and they proudly show […]

When booking a getaway or business trip, travelers always consider the voices of their peers when selecting where to rest their head each night. According to TripAdvisor, 83% of travelers […]

Each time I visit our San Francisco office, not only do I have a favorite hotel that I stay in, but I have a specific junior suite at that hotel […]