guest
Loyalty program partnerships key to guest engagement
Over the past several years, hotel companies have grappled with the changing efficacy of loyalty programs, with varying results. After all, if a traveler is a member of 10 loyalty […]
The Best Hotel Technologies For Learning About Your Guests
Guest service technologies are changing incredibly quickly. Every week we’re hearing announcements about new products designed to improve the delivery of guest services and improvements to the ones we already […]
The Incredible Shrinking Front Desk – An Opportunity to Manage Differently
The front desk was once the epicenter of the hotel, where guests did so much more than check in and check out. NB: This is an article by Pierre Boettner, […]
“Thank you for your kind words”: responding to guest reviews
Hotels around the globe are happily promoting “their” review sites. Logos and links to Trip Advisor and similar sites are prominently displayed on hotels’ home pages and they proudly show […]
Best Practices for Responding to Online Hotel Reviews
When booking a getaway or business trip, travelers always consider the voices of their peers when selecting where to rest their head each night. According to TripAdvisor, 83% of travelers […]
The Hotel Industry’s Big Bet On Personalized Loyalty
Each time I visit our San Francisco office, not only do I have a favorite hotel that I stay in, but I have a specific junior suite at that hotel […]
Building Your Hotel Customer Loyalty – How Easy Is It?
Here’s an exchange a traveler recently shared on Twitter, recounting a quick but memorable check-in experience at a major branded hotel: Me: I’m checking in Him: Long day? Me: Too […]
Are you giving your guests a room or an experience?
In the good old days, not any Tom, Dick or Harry could open a hotel. But times have changed. With a surge of alternative accommodation types such as serviced apartments […]
What is the ROI of Human Powered Website Live Chat?
“I am often asked by hoteliers what is the return on investment, or ROI, when implementing a live chat service on their website,” stated DJ Vallauri, Lodging Interactive’s Founder […]
Which entity owns the hotel customer?
It’s a common philosophical question among hoteliers, and of late, it has floated even more to the forefront of the minds of operators and thought leaders across the industry. With […]