guest

As any hotel operator knows, you are only as good as your guests think you are. Guest satisfaction should be a top priority at any hotel property, whether you are […]

Everyone and their aunt can do marketing. All you need is a Facebook account, right? Maybe throw a tweet or two in there as well, and you’re good to go! […]

Think about this, you’re about to engage in a conversation with a robot; you sit down and it greets you with “Hello Human”  and then proceeds to ask you a […]

Online guest reviews are more important than ever. In researching hotels, potential customers are proactively seeking information about the experiences of previous guests. Reviews and star ratings on websites like […]

In an ideal world, a hotel’s service would be so efficient that customers would never have cause to complain. The truth is, however, that no system is flawless and increasingly […]

Earlier in hospitality domain, the pricing structures and decisions were majorly based on factors like supply and demand, local events, corporate/negotiated rates, event/group bookings, majorly because of the absence of […]

They’re tech-savvy, experienced-focused and expect a certain level of personalization from booking to check-out. Here are five trends shaping customers thought patterns right now, and how your brand can harness […]

Forget what everyone and their grandma is telling you about getting direct booking these days. NB: This is an article by Jeremiah Magone of Hospitality Copywriting Stop shouting, “Book now. […]

Competition for sales and consumer loyalty is more aggressive than ever before. NB: This is an article from Rainmaker Hospitality is one of the most cutthroat industries, where every prospective […]

Hotels should make greater use of social media to evaluate their performance from the customer’s perspective, according to Dr Bona Kim (Ph.D. graduate) and Dr Sam Kim of the School […]