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Consumer expectations are constantly evolving. As such, Google Travel has named our modern time “the age of assistance.” This term doesn’t refer to traditional customer service, but the multi-layered communications […]

In recent years, online reputation management for hotels has emerged as a critical function; a means of measuring guest satisfaction, guiding improvements, and attracting more bookings. NB: This is an […]

The drop in group bookings due to segmentation shift and guests looking for unique experiences are two of the major changes affecting pricing and the role revenue managers play in […]

Earlier this year we published our Global Hotel Reputation Benchmark Report, where we shared data about the rise of Google reviews. According to our analysis, Google reviews accounted for 70% […]

TripAdvisor is one of the most widely used social platforms around the globe. NB: This is an article from Little Hotelier Travellers of all ages and demographics head to TripAdvisor […]

Did you know that for 25% of travelers it takes just one bad experience to swear off a hotel brand and find an alternative? Guests have high expectations – and […]

If you run an independent hotel, your customers matter more than almost any aspect of your business, therefore it’s important to manage your relationship with them effectively. NB: This is […]

Every company’s ultimate goal is to achieve consumer loyalty. After all, it is 5 times cheaper to retain existing customers then to find new ones. However, with constantly evolving consumer […]

For special occasions and hotel events, the expectations and stakes are high – for the people who organize them and for the hotels that host them. Reviews and online reputation […]

We live in the age of the customer, and the sooner we embrace this fact the higher our chances of succeeding. In this age, customer feedback is one of the […]