guest

Common Customer Complaints and How Your PMS Helps Avoid Them

Your PMS is designed to streamline daily operations, so that you and your staff have more time to focus on your guests. But your PMS impacts customer service in very direct ways too.

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You Need More, Not Better Reviews

It’s a well-known adage that quality should be valued over quantity, and while that may be true when it comes to many aspects of life, online reviews are the exception to the rule.

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Customer Loyalty in a Hyper-Segmented Hotel Landscape

Travelers have more information than they did in the early days of loyalty programs and are more reliant on reviews and user-generated content (UGC) than brand names when making hotel choices.

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Why Machine Learning Works for the Hotel Industry

The impact of machine learning on upselling has a ripple effect throughout the hotel – increased revenue, happier and better compensated front desk agents, and more satisfied guests.

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5 Common Mistakes of Hotel Guest Review Management

Understanding the power of guest review management is a huge boon for hoteliers. And the best part is that when leveraged properly, hotels can even make money from online reviews

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Review Ratings Make a Direct Impact on Revenue

Guest ratings are more valuable than brand. Although a strong statement to make, recent third-party research confirms that travelers are willing to pay more for hotels with high ratings

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4 Ways to Help Boost your Brand with Hotel PMS Guest Profiles

With the Hotel PMS guest experience program and guest interaction integrations, the guest is almost always guaranteed to be recognized and appreciated, even if there are new employees.

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6 Best Practices to Optimize Your Hotel Data

As hotels strive to optimize their data strategy, we’ve compiled a best practices list that can help hotels get the most from their guest data and set the stage for marrying this with guest intelligence.

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More Revenue, Same Guests: Make the Most of Each Reservation

No one ever said that running a hotel would be easy. With so many moving parts; attending to ever-evolving guest needs, creating a share-worthy property aesthetic, piecing together an all-star […]

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Rising Guest Acquisition Costs & the Value of Direct Booking

Guest acquisition costs are rising, and the consequences for hotels seem obvious. Increased costs lead to decreased profitability, and a hit on asset value. NB: This is an article from […]

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