guest

How to Prepare for Different Traveler Types in High Season

It is important hoteliers understand the differences between a low season and a high season traveler, doing this will ensure the guest is happy and the reputation of the hotel remains as high as possible.

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Pricing? Don’t Forget Your Customer

To base your room pricing on what customers are truly prepared to pay is not just a work towards but something that you would need to constantly review.

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What You Need to Know About Data Security to Protect Your B&B

Data security means protecting data from being accessed, stolen, or damaged by unauthorised persons. Data security may be impacted by cyber attacks and can have serious consequences

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Why Your Guests Should be at the Center of Everything

Just saying you’re now focused on your guests doesn’t mean you actually are. In fact, if you think about it, making this change means running a different business.

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Ten Golden Rules on SMS to Improve the Guest Experience

SMS is one of the most personal communication channels and by far the fastest one. Surprisingly though, most hotels don’t use SMS at all to interact with their guests.

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Guest Facility Updates That Add Service Value and Boost Revenue

If you want to boost revenue, I would always recommend focusing on customer experience and improving facilities. Adding value to your services in this way will allow you to increase room rates.

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Common Customer Complaints and How Your PMS Helps Avoid Them

Your PMS is designed to streamline daily operations, so that you and your staff have more time to focus on your guests. But your PMS impacts customer service in very direct ways too.

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You Need More, Not Better Reviews

It’s a well-known adage that quality should be valued over quantity, and while that may be true when it comes to many aspects of life, online reviews are the exception to the rule.

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Customer Loyalty in a Hyper-Segmented Hotel Landscape

Travelers have more information than they did in the early days of loyalty programs and are more reliant on reviews and user-generated content (UGC) than brand names when making hotel choices.

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Why Machine Learning Works for the Hotel Industry

The impact of machine learning on upselling has a ripple effect throughout the hotel – increased revenue, happier and better compensated front desk agents, and more satisfied guests.

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