guest

During insecure times, information is key. Whether Google, TripAdvisor, or any other reviews site, communication is vital to reassure and set expectations

Any Hotel considering reopening needs a game plan. There is still time to take the following communication action during closure and leading up to reopening

As the industry works to bounce back from the crisis and related downturn, hotels will be relying on the return of loyal guests to facilitate recovery

Reputation management can become overwhelming in a hurry. You’ll need to have a presence anywhere you appear online, from Google My Business to Facebook

We’ve already determined that customer conversion currently takes 9x longer than before. What previously took 24 hours to convert now takes 216 hours!

When promoting long staycations, take advantage of geo-targeting options to personalize offers and messages for domestic guests but exclude local residents

In the social distancing era, travel will look very different. Even the direct booking benefits that hotels can offer and what travellers can do will change

We’ll walk you through simple ways to use data to inform your hotel recovery strategy, starting with four W’s of data analysis: who, where, why, and when

As hotels and resorts re-open, as well as quality service they’re now expected to provide heightened social distancing and cleanliness procedures

It does not have to be perfect, but stay in touch with guests. There is still a conversation to be had, whether it is transactional or inspirational. Let authenticity be your guide