guest

Standing out from the crowd has been a perpetual task demanding full attention of any hotel, but has become even more apparent in the post Covid-19 era

The quantity and quality of your reviews, management responses, social media posts and photo uploads play a key role in your hotel reputation management

Simply put, boosting revenue is about better aligning your offerings to specific customer pain point. And that’s exactly what guest segmentation helps with

Tapping into local guests offers steady income stream even when business is slower in other parts of the country or globe. Local guests can be great adverts

The act of responding and connecting with guests online is defined as “social listening.” We can see how social listening is used by the hotel in each case

It was my friend’s birthday yesterday. To give him a surprise, I ordered a choco lava cake from a newly opened bakery in our vicinity. NB: This is an article […]

Managing a hotel requires visibility and insight into your operations from every angle. Understanding hotel metrics, and how to measure them, is key

By instilling a ‘never again’ mentality and starting from scratch, management can ensure that their reviews start heading in the right direction

Sentiment analysis applies natural language processing (NLP) and machine learning to detect, extract, and study customers’ perceptions about a service.

Different travel personas help hoteliers understand guests better, using this information to build better marketing strategies and improve the experience