guest

If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success

Clean data is pivotal in driving higher engagement and revenue by allowing you to create personalized communications that speak directly to each hotel guest

When we talk about attracting the right hotel customer, as a hotelier, you first need to know who they are and what value they add to your overall business

Slow travel doesn’t necessarily mean longer holidays but is rather about the intentional, conscious and conscientious experience of a place and its culture

When using price framing to present guest personalized offers, you want them to see value in their choice, so it becomes more important than price itself

It is vital that your hotel understands who their consumers are and what their decision-making process entails when making their bookings

Upselling has recently been seen as a way to re-capture revenue. However, many properties limit themselves to upselling only at front desk during check-in

As many guests are booking directly on Tripadvisor, your hotel needs to do everything in its power to rank higher and stand out from your competition

Let’s be honest, email content can be boring, the challenge in upselling often lies in making your guests click through to your offering in the first place

Having a few strategies in your back pocket to handle frustrated guests on social media can help ease the tension and potentially improve reputation online