guest

The points based system is outdated, expensive to run and a lazy attempt to build loyalty. It is up to hotels to figure out how to use data to reward

Post-stay email is important because it drives repeat bookings, builds loyalty, boosts advocacy, develops customer retention and maintains relevance

As much as travelers want to hear what a guest has to say about your hotel, they also want to see your hotel’s responses

Besides using a guest app for core checkpoints such as check-in, checkout, it also has the capacity to become your No.1 marketing and sales channel

Hoteliers have an opportunity to tap into this increased digital holiday shopping. The holiday festive season focus is multifaceted for hoteliers

As business travel begins to re-emerge with a new look and feel, hotels can capitalize on the opportunity to expand and grow

Slow tourism can be applied across the entire guest stay, representing a significant opportunity for hotels to reshape their offering

You can do many things to make your property stand out from others and build stronger relationships with your guests

If your customer isn’t satisfied with their experience, it won’t matter how good your marketing is or how well your sales funnel converts new customers

As people yearn to travel but may not be ready for long haul, it’s more important than ever to target your local market and entice guests out of their homes